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First CBHD Players introduced in China |
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Friday, 24 April 2009 |
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CBHD (China Blue High-Definition) - formerly known as CH-DVD - is the Chinese answer to the Blu-ray disc. Now the first CBHD Players are sold in China.
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Chinese manufacturers Shinco & TCL have released their new players on the Chinese market.
TCL believes that the CBHD format is actually not competing with the Blu-ray format, since they are addressed to different market segments, mainly due to their different retail price.
Both Shinco & TCL CBHD players cost up to 40% less than the Blu-ray players currently available in China. At price tag of less than 2,000 Yuan (about 225 Euros), Shinco & TCL players target the price sensitive Chinese consumer.
CBHD is partially based on Chinese-owned intellectual property, the price of the CBHD players is not aggravated by high patent royalties, compared to Blu-ray players.
The CBHD format is backed by China High-definition DVD industry Association (CHDA), the Optical Memory National Engineering Research Center (OMNERC) & the DVD Forum & i's based on Toshiba's HD DVD format. DRM is handled by AACS content protection schemes, also used by the Blu-ray format.
Warner Bros has also announced plans to release 100 CBHD-based titles in China this year. The CBHD movies will cost 50~70 Yuan (about 5 to 8 Euros).
China's Record Company Limited in Shanghai has also completed the first production line for 30GB CBHD discs, according to the BDHD article at CDRinfo.com.
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