In fact, Americans are not jumping on board with any of the High Definition DVD players. Just 11% Americans own a HD DVD player while 7% own a Blu-ray player. Looking at the other devices for playing HD DVDs, 9% own a Sony Playstation 3 (which plays Blu-ray ) & 3% have the external HD DVD drive for the Xbox 360 (which plays HD DVDs).

These are some of the results of The Harris Poll of 2,401 U.S. adults surveyed online between April 13 & 21, 2009 by Harris Interactive. While slow to catch on, ownership of all these high definition disc players is up from May 2008. Interestingly, while Blu-ray was the clear “format war” winner over HD DVD, sales of HD DVD players (11% in 2009 vs. 6% in 2008) are up over 2008 by about the same margin as Blu-ray players (7% in 2009 vs. 4% in 2008). Both were rivaled by the Sony Playstation 3 (9% vs. 5%). However, only 3% purchased the external HD DVD drive for the Xbox 360, up from 1% in 2008. There is no expected surge of interest pending -- only 7% of non-Blu-ray player owners report a likely purchase of a Blu-ray disc player within the next year, down from 9% in May 2008.

Discs purchased in past 6 months

While HDTV Resides in More Households, Interest in Blu-ray Remains Lukewarm  

“How many DVD titles of the following formats do you expect to personally purchase in the next 6 months?”

Base: All Adults