By adding DivX support to the BD390 it can play DivX video up to HD 1080p burned to DVDs or stored on USB flash drives. DivX HD 1080p content can also be streamed directly from a network with a DLNA server.
With DivX HD video you can fit approximately two hours of high-quality video on an 8GB media card.

"LG is heralding a new direction for the Blu-ray industry with the full-feature high-end BD390 and incorporating support for DivX HD 1080p video is a key product differentiator," said Simon Kang, CEO and President of LG Home Entertainment Company. "With playback for DivX HD, the LG BD390 provides an expanded full HD viewing experience."

Last year Funai released the first Blu-ray player, with DiVX support.

The LG BD390 is now available in Europe & the United States for about 295 Euros ($399.95).