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Sony introduces Blu-ray in China |
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Thursday, 20 November 2008 |
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| Sony Pictures Home Entertainment is going to be the 1st major Hollywood studio to introduce Blu-ray movies in China. |
Sony currently plans to sell only 30 movie titles, with blockbusters like Kung Fu Hustle, Hancock, Hitch, Close Encounters Of The Third Kind & the Spiderman trilogy. Together with the movies Sony will launch their BDP-S350 Blu-ray player in China on November the 21st, this year.
The movies will be available for 205 yuan (about $25 Euros), which is way too expensive for the average Joe in China, Tech Skill Blog reports.
Despite Chinese pirates already manipulating Blu-ray movies & selling counterfeit movies to consumers, there will likely be a strong push to try & legitimize the Blu-ray market in China. The pirated movies aren't Blu-ray, but are AVCHD-quality movies pirated on to DVDs.
AVCHD discs can be made using regular blank DVDs but are playable in Blu-ray players -- and movie studios are extremely concerned about AVCHD movies being pirated and sold as Blu-ray movies.The Motion Picture Association fears AVCHDs will account for as much as 10 percent of all pirated movies in China within six months, as the number continues to grow.
If Sony is able to combat pirates and convince Chinese consumers to purchase legal Blu-ray movies, then it will create local production facilities in several locations.
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