Akamai is using their exclusive distribution technology to stream HD files, as reported earlier.

The Website, available at www.thehdweb.com , showcases content from a variety of industries including music, movies, professional sports, games & news. Akamai customers are now delivering a consistent, HD video experience on Akamai’s uniquely distributed edge delivery platform that is specifically tuned for optimal delivery of HD files online. As an industry leader & pioneer in online video, Akamai has raised the bar for what a service provider must offer companies in order to deliver this content effectively and efficiently online today.

Companies providing HD content for the initiative include Apple, BBC Motion Gallery, CBS, Gannett, MTV Networks, NBA & more. The proof-of-concept portal will serve as a temporary Internet Programming Guide to HD video on the Web and provide access to a complete HD experience. These companies understand the value that HD content brings their brand and are ahead of the curve by offering HD programming online.

“Our audiences love watching their favorite music and pop-culture programs in HD, and at TheHDWeb.com, they can see sneak peaks of how The Hills and Run's House will appear in the near future,” said Nick Rockwell, Senior Vice President and CTO, Global Digital Media, MTV Networks. “Akamai's platform and unique network architecture are ideally suited to helping us deliver the exceptional HD experiences that our viewers demand. We look forward to expanding our long-standing and strategic relationship with Akamai, which has been a strong supporter of our major global events like the Video Music Awards.”